Okay! You found me.
I’m Goodness Olawale, a Creative Director passionate about turning ideas into awesome visuals and engaging brand stories to foster brand growth.
My journey into the realm of design began during my university days when I sought to supplement my income by sub-contracting graphics work. Little did I know, this humble start would ignite a lifelong love affair with creativity and innovation.
How my Creative Journey started
Five years ago, I got tired of sub-contracting and started exploring design, diving into tools like Adobe Photoshop and Illustrator. From basic logos to event flyers, my passion for creativity grew. People began recognising me for my keen eye for detail, making sure my work stood out and made an impression on everyone who saw it.
In 2020, my dedication and creativity were acknowledged when I received the esteemed Student Union & Trendy Mate award for Creative Designer of the Year. This recognition fueled my ambition to push creative boundaries and explore new avenues in design. Collaborating with renowned brands across Lagos, including Spur and Panarottis, Euromega, So Kiln, Cavisa Designs, Medusa Lagos, and Pacci Pristine, I not only served as a Brand Designer but also as a strategic content creator, driving brand growth and engagement.
Embracing the Power of Branding
Recognising the transformative power of branding in shaping perceptions and driving business success, I delved deeper into the intricacies of brand identity and strategy. Through dedicated courses and immersive learning experiences, I honed my skills in branding, empowering small businesses to compete with industry giants by leveraging the power of Digital Storytelling.
In 2021, I embarked on a new chapter in my career by joining Gluedot, an agency renowned for crafting superhero brands by offering small business branding services. As Creative Director, I work with a team of talented individuals in shaping the identities of brands and positioning them as industry leaders through creative strategy, conceptualisation and visual communication. Each project presents an opportunity for growth and innovation, driving me to continuously expand my horizons and refine my craft.
My thirst for knowledge is insatiable. Currently pursuing a Master’s degree in Digital Marketing at the Salford Business School, I am committed to staying at the forefront of industry trends and best practices to help you build your brand.
In short, I communicate innovative brands through creative strategy and high-quality visuals that stand out in this modern age.
