Goodness — Business designer
Brand. Product. Technology.
Designed to work together.
Business Designer / Founder, Klarnow
Manchester, UK
I DESIGN BUSINESSES.
NOT JUST HOW THEY LOOK.
HOW THEY WORK.
Build your next move with AIBehind the work
A DESIGNER’S EYE.
A FOUNDER’S
MIND.
Then make it real.
/ STRATEGY, DESIGN & TECHNOLOGY
/ INDEPENDENT THINKING. CONNECTED WORK.
I started with graphic design. The work grew into brands, campaigns, products and the systems behind them. Today, I design how those pieces connect.
Through Klarnow, I work with founders to make their offer clearer, their customer journey stronger and their business easier to run. I also teach people how to build with AI.
University of Salford
BSc Accounting
Selected work
Ideas made tangible.
A few pieces of the bigger picture.
Business systems. Brands. Shared experiences.
The practice / CLIMB
THE THINKING
BEHIND
THE WORK.
A method I developed through the work.
Five stages. One connected process.
Identify your purpose.
Start with the business. Who are you here for, what problem matters, and what would a useful outcome look like?
What are we actually trying to achieve?Connect your audience, story and offer.
Bring the customer, the promise and the journey together. Find the gaps between getting attention and making the next step easy.
What needs to connect?Turn insight into a plan.
Choose one outcome, the actions that move it forward and the people responsible. Make the next move small enough to start and clear enough to measure.
What is the next practical move?Build the assets and systems.
Create what the plan needs: the offer, the experience, the campaign or the workflow. Build the essentials, put them in front of people and learn.
What needs to become real?Measure, improve and scale what works.
Look at behaviour and results. Keep what works, change what does not and take the learning back into Clarity.
What did the work teach us?Thinking out loud
All notesBefore you build, get clear.
The first useful decision is usually about the problem, not the deliverable.
Read the note02 / Business designWhat happens after the attention?
The enquiry is the beginning of a customer journey. Design what happens next.
Read the note03 / AI in practiceGive AI a job. Then check the work.
Start with a useful outcome, give it context, and keep judgement in the loop.
Read the noteA practical next step / AI 2027
BUILD YOUR
NEXT MOVE.
The tools I use. The prompts I adapt.
The way I turn ideas into work.
Read the full guide